NECCI Launches Masterclass to Future-Proof Communications Professionals Against AI Disruption
LAGOS, NIGERIA – June 3, 2026 – As Artificial Intelligence continues to reshape the global media and communications landscape at an unprecedented pace, NECCI has announced a groundbreaking hybrid masterclass designed to equip public relations professionals with the critical AI competencies required to remain relevant and competitive in the evolving industry.
The upcoming programme, “AI for Modern Public Relations: Tools, Tactics & Ethical Practice,” is scheduled to take place on Friday, June 19, 2026. Led by renowned public relations expert Dr. Nkechi Ali-Balogun, Principal Consultant at NECCI, the event will offer a hybrid learning experience, hosted physically at the LCCI Conference & Exhibition Centre, Alausa, Ikeja, and streamed globally via Zoom.
The masterclass addresses a pressing industry challenge: helping PR practitioners transition from traditional communication workflows to AI-powered strategies that enhance productivity, efficiency, and strategic impact. Participants will gain practical knowledge on how to leverage AI tools for content creation, audience sentiment monitoring, media intelligence, and workflow automation.
A key focus of the programme is the ethical application of AI in communications. Attendees will explore best practices for navigating issues related to data privacy, misinformation, transparency, and brand authenticity while maintaining professional integrity.
“The future of public relations belongs to professionals who can successfully combine technological innovation with human insight and strategic thinking,” said Dr. Nkechi Ali-Balogun, Principal Consultant at NECCI. “Artificial Intelligence is no longer a concept of the future—it is actively transforming how organisations communicate, tell stories, and engage stakeholders. This masterclass is designed to ensure that African PR professionals are not merely observers but leaders in this AI-driven evolution, while remaining firmly rooted in the ethical standards that define trusted communicators.”
The training is specifically designed for:
- Corporate Communications Managers
- Public Relations Officers
- Agency Executives
- Brand Strategists
- Marketing Communication Professionals
- Reputation Management Practitioners
Key Learning Outcomes
Workflow Optimization
Learn how to deploy AI-powered tools to significantly reduce turnaround times for content development, media monitoring, and communication planning.
Sentiment & Hype Detection
Discover how advanced AI technologies can help monitor public perception, identify emerging brand risks, detect online trends, and measure campaign performance in real time.
Ethical AI Governance
Understand the legal, ethical, and reputational considerations of AI adoption, including data protection, transparency, accountability, and stakeholder trust.
Registration Details
Date: Friday, June 19, 2026
Venue:
LCCI Conference & Exhibition Centre, Alausa, Ikeja (Physical Attendance)
Zoom (Virtual Participation)
Investment: ₦70,000 per participant
Registration:
Interested participants can secure their place by contacting NECCI via email at necci.training@gmail.com or by scanning the official registration QR code available across NECCI’s digital platforms.
Due to the highly interactive and practical nature of the programme, physical attendance slots are limited. Early registration is strongly advised to guarantee participation.
About NECCI
NECCI is a leading professional training and consulting organisation committed to advancing excellence in public relations, corporate communications, and strategic reputation management across Nigeria and the African continent.
Under the leadership of industry veteran Dr. Nkechi Ali-Balogun, NECCI delivers cutting-edge training programmes, executive masterclasses, and capacity-building initiatives that empower communication professionals to thrive in a rapidly evolving global environment.
