Features
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Nigeria’s Lenten Marketing Gap Costs Billions
Every year, as the crescent moon rises over Nigeria, the country’s marketing machine shifts into its highest gear. Digital billboards…
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Beyond SEO: Why GEO Is the New Battlefield for Brand Visibility
by Oizamsi Balogun If your brand strategy is still built on traditional SEO alone, you are already behind. The world…
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Larry Ellison Dethrones Musk as World’s Richest Man
Oracle’s Stunning Rally Changes the Rich List Larry Ellison has overtaken Elon Musk as the world’s richest man after a…
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Retiring Smart in Nigeria: Why Dividend Stocks Could Be the Big Boost
Retirement should be a time to rest, enjoy freedom, and reap the rewards of decades of hard work. But comfort…
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How Astronomer Fumbled Its Viral PR Crisis
On July 16, 2025, during a Coldplay concert at Gillette Stadium, the band’s famed “kiss cam” spotlight unexpectedly turned into…
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Why PR Professionals Need Personal Brands Too
By Oreoluwa Ojo For years, I worked behind the scenes, pitching stories, managing crises, monitoring media coverage, ghostwriting thought leadership…
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Africa Needs Bold Education Reform Now
By Dr. Adetola Salau Africa is young, vibrant, and full of untapped potential. With over 60% of the population under…
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Why STEAM Education Matters in Africa’s Future
Africa’s future rests on the strength of its youth, and that strength is built in early childhood. For Dr. Adetola…
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How Public Relations Can Bridge Divides in a Polarised World
By Oizamisi Balogun When I studied theatre in university, I didn’t imagine I would end up building a career in…
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