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Announcements & corporate updates
The Soft Power Strategy: Why Corporate Africa Must Watch Nigeria’s New Reputational Blueprint
National image is an economic engine. For over twenty years, I have watched brands struggle to thrive within a fractured…
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Technology
The Intel Warning: What a Legendary Brand’s Fall From Dominance Should Tell Every Nigerian Executive
There are cautionary tales. Then there are Intel cautionary tales. For decades, the Silicon Valley chipmaker did not merely lead…
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Press Releases
CNNIC and Uganda Tourism Board launch global branded content campaign, The Pearl Awaits
CNN International Commercial (CNNIC) and the Uganda Tourism Board are partnering for a new branded content campaign, The Pearl Awaits,…
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Telco
Airtel Nigeria Launches Web Data Calculator to Give Customers Greater Visibility into Data Usage
Airtel Nigeria has launched the Airtel Web Data Calculator, a new digital tool designed to help customers estimate and better…
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Healthcare
Nigeria Advances Local Healthcare Manufacturing Through Strategic Multi-Stakeholder Collaboration
The Federal Ministry of Health and Social Welfare, the Presidential Initiative for Unlocking the Healthcare Value Chain (PVAC), Afrimedical, a…
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Press Releases
From Logo to Life: How Power Oil Is Rewriting the Rules of Brand Sponsorship Through MasterChef Nigeria
The old sponsorship playbook offered brands a logo, a mention, and a media buy. Power Oil looked at MasterChef Nigeria…
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Announcements & corporate updates
The People Behind the Platform: Why the NDPRS Advisory Board Appointment Is the Most Significant Move the Summit Has Made in Years
After a decade of convening the country’s sharpest digital PR minds, the Nigeria Digital PR Summit has done something it…
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Business
Navigating the New Fiscal Reality: How Nigeria’s 2026 Policy Reshapes Local Commerce
The Federal Government of Nigeria has officially rolled out its 2026 Fiscal Policy Measures, introducing sweeping adjustments designed to aggressively…
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FMCG
The Sachet Economy Is Not a Crisis Response. It Is Nigeria’s New Brand Strategy.
How Nigeria’s FMCG giants are rewriting the rules of brand value one small pack at a time. What Is Happening…
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Press Releases
The Insider Takes the Wheel: What Oghale Elueni’s Ascent Tells Us About PZ Cussons’ Next Chapter
There is a quiet but telling detail in how PZ Cussons Nigeria announced its new chief executive. The board described…
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