HP Enhances Amplify Partner Program with AI & Compensation Upgrades
HP has announced key upgrades to its Amplify™ partner program, introducing new AI-driven tools and a revamped compensation structure to help partners stay competitive in the evolving workplace.
Key Enhancements:
- Amplify SuperPower Booster: A new compensation model that rewards partners for selling across HP’s entire portfolio, driving flexible technology solutions.
- Amplify AI Expansion: Enhanced AI-powered resources, including expert access, personalised training, and real-world use cases, to accelerate AI adoption among partners.
- Amplify Impact Milestone: HP’s sustainability program has surpassed its 2025 enrolment goals, leading to increased RFP win rates for participating partners.
Future Ready Partner Benefits
“In today’s rapidly shifting technology landscape, HP remains committed to equipping partners for success in the future of work,” said Kobi Elbaz, HP’s Senior Vice President and General Manager of Global Revenue Operations. He emphasised that AI-powered solutions are reshaping productivity, enabling more impactful work experiences, and solving challenges more efficiently.
Driving Growth Through Innovation
The Amplify SuperPower Booster, launching May 1 for commercial partners (with retail and distribution rollout later this year), builds on HP’s More for More initiative. This expanded model now includes HP’s full product and solutions portfolio, ensuring greater earning potential for partners.
HP is also broadening its AI education programs, offering specialised training for partner executives, including short-form videos demonstrating real-world AI applications. These resources help decision-makers leverage AI’s business impact more effectively.
AI-Powered Digital Transformation
To enhance partner experiences, HP is advancing its AI-driven tools, such as chatbots and automation features, with a two-year roadmap to transform the HP Partner Portal into a smarter, AI-enabled digital platform.
With these initiatives, HP reinforces its commitment to innovation, AI adoption, and sustainability, ensuring partners remain at the forefront of technological advancements and customer success.
