CMC Connect LLP and DrawBridge CM Forge Strategic Partnership to Strengthen Crisis Communication and Reputation Management in Nigeria
In a move set to redefine reputation management and crisis communication in Nigeria, CMC Connect LLP (Perception Consulting) and DrawBridge CM Ltd have initiated a strategic partnership aimed at enhancing crisis response strategies and safeguarding corporate reputations.
At a formal gathering in Abuja, Chief Yomi Badejo-Okusanya, Lead Partner of CMC Connect, and Hassan Abdul, CEO of DrawBridge CM, took the first step towards a Memorandum of Understanding (MoU) that will enable both firms to combine their expertise in advocacy, risk mitigation, and crisis communication solutions.
A Game-Changing Collaboration for Crisis Management
With corporate entities facing increasing reputational risks, the partnership between CMC Connect LLP and DrawBridge CM arrives at a critical moment for businesses navigating crisis scenarios.
Chief Yomi Badejo-Okusanya expressed his confidence in the collaboration, stating:
“This alliance is a game-changer in crisis communication. By leveraging the combined strengths of CMC Connect LLP and DrawBridge CM, we are reinforcing our commitment to helping businesses manage crises effectively while protecting their reputation.”
Both firms recently introduced innovative solutions tailored to reputation management and crisis response, laying the groundwork for this strategic alliance.
- CMC Connect launched “Crisis X,” a specialised crisis communication service designed to provide proactive management and expert crisis handling.
- DrawBridge CM introduced “PRISM” (Protecting Reputation Through Insight, Strategy & Management), a trademarked framework focused on building reputation resilience and managing reputational risks comprehensively.
Synergizing Expertise for Holistic Reputation Solutions
At the core of this partnership is the belief that combining cross-functional expertise from both firms will create a more dynamic, data-driven, and proactive approach to crisis management in Nigeria.
Hassan Abdul emphasised the synergy between Crisis X and PRISM, noting:
“Crisis-X and PRISM are complementary solutions that tackle the evolving challenges of reputation management. Through this collaboration, we will offer clients an expanded toolkit for both proactive and reactive reputation risk management.”
This partnership is set to deliver holistic reputation solutions for businesses, institutions, and individuals, helping them mitigate risks, manage crises, and strengthen stakeholder trust in an era of digital disruption and heightened corporate scrutiny.
Pioneering the Future of Crisis Communication in Nigeria
As corporate communication terrain continues to evolve, the CMC Connect LLP and DrawBridge CM alliance signals a new era of innovative, insight-driven reputation management.
With a shared vision for credibility, trust, and stability, this strategic collaboration will empower organisations to fortify their reputational defences and navigate crises with precision, agility, and confidence.
