Nestlé Nigeria has introduced Golden Morn 3in1, the country’s first fully ready-to-eat cereal, reinforcing its commitment to accessible and affordable nutrition. This innovation combines maize and soya cereal with milk, requiring only water to prepare, offering both convenience and essential nutrients.
Since its launch in 1986, Golden Morn has been a household favourite across Nigeria. With the introduction of Golden Morn 3in1, Nestlé sets a new benchmark in ready-to-eat nutrition, delivering cost-effectiveness and ease in every pack.
At the launch event, Wassim Elhusseini, Managing Director & CEO of Nestlé Nigeria, emphasised the company’s focus on consumer-driven innovation:
“Golden Morn 3in1 is a game-changer, making nutritious meals more affordable and accessible for families. Developed over two years through extensive research, it perfectly balances taste, nutrition, and affordability for Nigerian households.”
This innovation arrives at a crucial time when millions of Nigerians struggle with food insecurity. The State of Food Security and Nutrition in the World 2024 Report revealed that 172 million Nigerians could not afford a healthy diet in 2022, highlighting the urgent need for affordable, nutritious solutions.
Omofasa Orhiunu, Category Manager for Healthy Cereals at Nestlé Nigeria, highlighted Golden Morn 3in1’s role in addressing this challenge:
“With over 172 million Nigerians unable to afford a healthy diet, we understand the need for affordable, nutritious options. Priced at just ₦300, Golden Morn 3in1 is fortified with GRAINSMART Protect—a blend of iron and vitamins to boost immunity—while also providing protein, calcium, and fibre for digestive health.”
This ready-to-eat cereal reduces the cost of a nutritious meal by up to 32%, offering a complete, on-the-go solution in a 45-gram pack. Simply add water, and it’s ready to eat, perfect for busy families.
Nestlé’s Commitment to Nutrition and Innovation
Nestlé Nigeria continues to innovate based on consumer feedback, ensuring its products enhance wellbeing and tackle nutritional deficiencies. As one of Africa’s largest food and beverage companies, Nestlé has spent over 62 years improving lives through high-quality nutrition.
About Nestle
With brands like MAGGI, MILO, GOLDEN MORN, NESTLÉ PURE LIFE, CERELAC, NESCAFÉ, and NIDO, Nestlé remains committed to nourishing Nigerian families. Operating three manufacturing sites, seven branch offices, and a headquarters in Lagos, the company is dedicated to enhancing quality of life, supporting communities, and protecting the planet. Golden Morn 3in1 is more than just a meal; it’s a step towards a healthier, more nourished Nigeria.
