InDrive, the world’s second most downloaded ride hailing app, is entering a new phase of global growth. The company has announced the launch of its first SuperApp in Kazakhstan, marking the beginning of a wider rollout that will reshape its services across frontier economies.
This bold move comes on the back of extraordinary momentum in delivery. In 2024, the platform completed more than 41 million deliveries worldwide, with 14 million of those taking place in just the second quarter of 2025. These results confirm delivery as one of the fastest scaling categories in the company’s portfolio.
A SuperApp Designed for Emerging Markets
Over the next 12 months, the company plans to expand the SuperApp to Mexico, Colombia, Peru, Pakistan, Egypt, Brazil, and Morocco. Nigeria has also been identified as a priority market and is under consideration for the next wave of launches.
Unlike traditional one size fits all platforms, the inDrive SuperApp is modular. Its services adapt to the needs of each city, ensuring that new features are introduced only when they create real value for local users.
At the center of the rollout is inDrive Groceries, a service that already offers more than 5,000 products and can deliver orders in as little as 15 minutes. Early pilot results are impressive: an NPS of 83 percent and an average of five grocery orders per user each month. These numbers highlight grocery as a high frequency anchor service that builds daily engagement and fosters loyalty across the platform.
A Platform Built for Daily Needs
According to Andries Smit, Chief Growth Businesses Officer at inDrive, the SuperApp strategy is about creating repeated touchpoints.
“Grocery is the high frequency anchor that brings people back every day,” he explained. “Early results show how much potential there is when users can find more touchpoints with our platform. Our model is different because we do not roll out everything everywhere at once. We introduce the services that matter most to each city while staying true to our principles of fairness, transparency, and choice. That makes this strategy scalable and sustainable.”
With this approach, inDrive is building not just a digital product but a daily companion. Each vertical strengthens the next, opening pathways into mobility, courier, fintech, and additional services.
The Numbers Behind the Strategy
Evidence from early SuperApp launches confirms the opportunity. A recent survey of 16 focus cities revealed that users who engage with more than one vertical generate two to four times higher GMV compared to those using a single service. Retention rates also climb more than 15 percentage points when people access multiple offerings.
These insights show that inDrive’s SuperApp is more than a technological upgrade. It is a strategy designed to maximize long term value and deepen user trust.
What Comes Next for inDrive
With eight verticals already under development, the company is building a foundation for the future of digital services in frontier markets. By leading with delivery and groceries, it is creating a system that can scale sustainably while maintaining flexibility for each city it enters.
The decision to prioritize countries like Nigeria, Pakistan, and Morocco reflects a clear strategy: focus on markets where equitable access to digital services can have the most meaningful impact.
As inDrive steps into this new chapter, the SuperApp is set to redefine how millions of people experience mobility, commerce, and daily convenience in some of the world’s fastest growing economies.
