Following in its tradition of excellence, trailblazing creative advertising agency X3M Ideas Zambia, the southern African subsidiary of the X3M Ideas Group headquartered in Lagos, Nigeria, has once again hit the spotlight as it has won big at the 2024 Marketing Excellence Awards ceremony organised by the Zambia Institute of Marketing, recently.
The agency took home a few major awards, recognising its exceptional work in the advertising industry. The 28th Annual Conference and Awards Gala, themed ‘Resilience and Growth through Sustainable Marketing,’ was held at AVANI Victoria Falls Resort in Livingstone from the 7th of May through to the 9th of May, 2025.
The agency took home two coveted awards for Most Creative Outdoor Advertising of the Year and Most Creative Radio Advertisement of the Year, both for its innovative campaigns for MultiChoice Zambia’s GOTV brand. The winning campaigns, “GOTV New Football Season” and “GOTV Festive Radio” demonstrated the agency’s creative expertise and ability to deliver impactful advertising solutions.
In addition to these wins, X3M Ideas Zambia also secured a runner-up spot for Best Brand Campaign for its work on Access Bank’s “Here for You” campaign as well as Best Television Commercial for Access Bank’s Here for You TVC.
The agency’s impressive performance was also nominated for Most Creative Advertising Agency of the Year and Best Graphic Designer of the Year.
