Brand Strategy
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Agency
New York Festivals Unveils 2026 Shortlist Jury
When the New York Festivals Advertising Awards unveiled its 2026 International Shortlist Jury, it did more than announce a panel…
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Marketing Communications in 2026 and Beyond: What Will Separate Enduring Brands from Forgettable Ones
Oizamsi Balogunbrand spotlights 5–7 minutes Somewhere between the algorithm changes, cultural shifts, and the quiet exhaustion of audiences, marketing communications…
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Business
The Great Consolidation: Deciphering the OPPO and realme Strategic Realignment
In the high stakes arena of global telecommunications, the only constant is change. As someone who has spent over two…
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Marketing Communications
A New Chapter for Marketing: Onome Odili’s Strategic Vision for NIMN Ikeja
In the dynamic world of Nigerian marketing, the Ikeja Chapter of the National Institute of Marketing of Nigeria (NIMN) has…
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Manufacturing
A Strategic Pause: Why the Sachet Alcohol Ban Suspension Matters for Nigerian Brands
The recent decision by the Federal Government to halt the enforcement of the sachet alcohol ban is a significant development.…
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