Just as music and dance are woven into the fabric of Nigerian celebrations, so too are the diverse beverages that bring people together. Whether at family gatherings, festive occasions, or casual hangouts, the right drink adds to the experience, making every moment more enjoyable.
For over 78 years, Nigerian Breweries Plc has led the way in the country’s beverage industry, consistently evolving to meet the dynamic preferences of its diverse consumers.
With an unwavering commitment to quality, variety, and customer satisfaction, Nigerian Breweries embodies its guiding principle: Produced Locally, Loved Globally.
Understanding the power of visual appeal, Nigerian Breweries has refreshed the designs of some of its most popular products.
Maltina PET bottles and Star Radler cans (Citrus & Red Fruits) now feature a sleeker, more contemporary look, offering both style and convenience to consumers.
The new Star Radler can is a perfect blend of boldness and refreshment, reflecting the vibrant lifestyles of its consumers. Originally crafted for those seeking a sweeter, fruitier beer alternative, Star Radler has grown into a fan favourite. With its updated design, the brand reaffirms its dedication to premium refreshment and consumer satisfaction.
Introducing Zagg Energy+Malt Drink: Fuel for an Active Lifestyle
In response to the growing demand for functional beverages, Nigerian Breweries introduced Zagg Energy+Malt Drink: a fusion of energy and malt designed to revitalise and refresh.
Perfect for individuals with active lifestyles, Zagg ensures consumers stay energized and focused throughout their day.
Sandra Amachree, Head of Marketing Communications at Nigerian Breweries, highlighted Zagg’s unique market appeal:
“We believe our product offers something truly unique. It is a testament to our dedication to understanding and meeting consumer needs.”
Legend Twist: A Bold New Take on Stout
Building on its tradition of innovation, Nigerian Breweries introduced Legend Twist, a revolutionary stout with a unique twist; a fusion of rich, traditional stout flavours with fruity notes.
This exciting addition caters to both stout lovers and those looking to reduce alcohol intake while still enjoying a bold, full-bodied drink.
“Legend Twist is more than just a drink; it’s an experience. It redefines expectations and delivers something truly exceptional.”
Recognising the evolving preferences of Nigerian consumers, Nigerian Breweries expanded beyond beer by acquiring an 80% stake in Distell Wines and Spirits Nigeria, a subsidiary of Distell International Limited.
With this move, Nigerian Breweries ventured into the wine and spirits market, offering consumers a broader range of premium beverages. Distell Nigeria’s portfolio includes internationally acclaimed brands such as Amarula, JC Leroux, Nederburg, Drostdy-Hof, 4th Street, Bain’s, Knights, Chamdor, Hunters, and Savanna.
This acquisition reinforces Nigerian Breweries’ leadership in the industry, demonstrating its commitment to diversification and market expansion.
At its core, Nigerian Breweries’ pursuit of innovation is about understanding consumers and delivering unparalleled experiences.
With a rich history of excellence, Nigerian Breweries ensures that every consumer finds a drink that resonates with their preferences.
No matter your choice, every sip from Nigerian Breweries is a testament to quality, innovation, and the freedom to enjoy refreshment your way.
