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Press Releases
The Power of the Suffix: Why Coca-Cola’s “And a Coke” is a Strategic Masterstroke
In the world of marketing, the most powerful real estate is not a billboard on a busy highway. It is…
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FMCG
SBC Sustainability: Why Lovelyn Okoye is the Perfect Choice
The beverage industry in Nigeria faces an era of unprecedented scrutiny. From plastic waste management to water stewardship, the demands…
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Awards
The Masterclass of Terra Cube: How Strategic Persistence Won the Brand of the Year
The marketing landscape in Nigeria is notoriously volatile. For a brand to not only survive but dominate requires more than…
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Fintech
The Digital Bank Evolution: What Flutterwave’s New License Means for the African Entrepreneur
The African fintech landscape just witnessed a seismic shift. Flutterwave, long the champion of cross-border payments, has secured approval to…
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Telco
The Global Connectivity Giant: Airtel’s Ascent to the World’s Second Largest Telecom Brand
The landscape of global telecommunications witnessed a seismic shift this week. Airtel has officially crossed the staggering milestone of 650…
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Banking
The Trillion-Naira Milestone: What GTCO’s Historic Profit Means for the Small Business Ecosystem
The Nigerian financial landscape shifted on its axis this week. Guaranty Trust Holding Company PLC (GTCO) announced a staggering profit…
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Brand spotlight
Why Godfrey Adejumoh’s New Book Is a Wake-Up Call for Strategic PR
Public Relations has fought a quiet battle for legitimacy within the C-suite. Too often, the function is relegated to the…
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Startups
The Resilient Enterprise: How Kemi Adeosun Is Rewriting the Narrative of Nigerian Startup Failure
The Nigerian entrepreneurial spirit remains a global phenomenon. Walk through any bustling market in Lagos or a tech hub in…
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Press Releases
The Digital Homecoming: Analyzing Konga’s Strategic Easter Offensive
In the high-stakes arena of African e-commerce, timing is the ultimate currency. As Nigeria approaches the festive season, Konga has…
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Press Releases
Google’s Multimodal Shift and the Future of the Nigerian Digital Economy
In the rapidly evolving landscape of global technology, few shifts are as profound as the transition from “searching” to “conversing.”…
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