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Industry
Airtel’s ‘Empower Her’ Targets Financial Literacy Gap Among Women-Led MSMEs
As part of efforts aimed at promoting gender inclusion, financial literacy and enterprise support programme for women in small and medium…
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Press Releases
The New Architects of Influence: Why the Creator Economy Is Not the End of Advertising
The marketing world recently felt a jolt of electricity when Unilever announced its massive pivot toward an influencer led ecosystem.…
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Industry
Enforcing Discipline : Nigeria’s Bold Reset on Advertising Debt
The Nigerian media landscape is currently weathering a storm that has brewed for decades. In a move that signals a…
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Opinions
Beyond the Hype: How Precision Data Transforms Modern Brand Storytelling
The era of relying solely on gut instinct and a Rolodex is over. In the sophisticated corridors of modern brand…
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Entertainment
Fela Kuti and Sade Adu inducted into 2026 Rock & Roll Hall of Fame class
The hallowed halls of the Rock & Roll Hall of Fame have finally opened their doors to two of Africa’s…
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Press Releases
WPP Names Mark Taylor Global Chief People Officer
In the world of global advertising, talent is the only true currency. Therefore, when a behemoth like WPP makes a…
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Business
The Widening Divide: Navigating the New Realities of Naira Volatility
The Nigerian economic landscape has shifted once again, presenting a familiar yet formidable challenge for the private sector. Recent data…
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Press Releases
A Vision for Growth: Chitsunge to Headline NPRW 2026
The Nigeria Institute of Public Relations has made a definitive statement. By naming Ambassador Brylyne Chitsunge as the keynote speaker…
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Press Releases
Radiance Unleashed: How BIC Miss Soleil Rewrote the Script at Hertitude 2026
The intersection of brand utility and emotional resonance is where true marketing magic happens. At the recent Hertitude 2026 festival,…
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Industry
Bridging Media and Innovation: The Dawn of MTN’s 2026 Pan-African Vision
The digital landscape in Africa is shifting under our feet. For those of us who have spent decades tracking brand…
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