LOMA 2025 Awards Night Lights Up Lagos With Glamour and Industry Excellence
Lagos witnessed a night of glamour, recognition, and industry pride as the Location Marketing Awards (LOMA) 2025 came to a sparkling close with its much-anticipated awards night. The event, held at Marcellina’s Place in GRA Ikeja, was the crown jewel of the two-day celebration, bringing together leaders and rising stars across the advertising, marketing, and out-of-home (OOH) ecosystem.
A Celebration of Creativity and Industry Spirit
From the moment guests walked into the venue, it was clear that this was not just an awards night. It was a cultural showcase of innovation, camaraderie, and storytelling power in the marketing industry. Delegates from within Nigeria and across borders were treated to a night of entertainment, networking, and recognition of outstanding achievements.
In his welcome address, Kingsley Onwukaeme, the convener of LOMA, reaffirmed the values at the heart of the awards. He described LOMA as one of the most rigorous and transparent recognition platforms on the continent. According to him, fairness in judging has elevated the awards into a benchmark of excellence.
Onwukaeme also reminded the audience of the need to own and amplify their stories. “Your life is a blank canvas. Whatever you put on it is what the world will see,” he said. He urged agencies, professionals, and creators to document their processes and results, no matter how small, because storytelling is as critical as execution. He added with a touch of humor, “This is not a night for unnecessary comparison. Let us celebrate ourselves because YOU SEF DON TRY.”
The Biggest Winners of the Night
The evening’s highlights were the prestigious awards handed to deserving winners. In the Agile in Static OOH Implementation category, Media Proximity won Gold, while Adpath Media and Leadway Advertising secured Silver and Bronze. TMKG Consulting took home OOH Audit Company of the Year, while Optimum Exposures was celebrated as OOH Adtech Innovation Company of the Year.
New Crystal Communications dominated the night with multiple awards. The company won Excellence in PDOOH Execution and OOH Company of the Year. Individual recognitions also shone a spotlight on its team, with Sunday Adetunji bagging Bronze as Operations Personality and Onyinye Onyeubani claiming Gold as Sales Personality. Media Proximity added another accolade as Customer Service Oriented Company of the Year.
Campaign creativity also took center stage. Premium Trust’s Blayzz campaign secured Gold for Outstanding OOH Campaign of the Year. Sonia’s So Much to Love earned Silver, while iPhone took Bronze. In the Bespoke Innovation of the Year category, Ambience Media’s Gino Cube – Gbagada Garden won Gold. Dentsu Location Services claimed Silver with Hennessy – Osborne Loop Tower, while Monumental Concepts & Display earned Bronze for Samsung Flip and Fold.
Honouring Icons and Rising Stars
The night was not just about companies. Individuals who have shaped the industry were equally celebrated. Dr. Yetunde Adekemi Adegbite was crowned OOH Woman of the Year, while Prince Fatiu Adegbola Akiolu took home OOH Man of the Year. The Hall of Fame immortalized industry legends including Chief Joseph Okoye Nwabunie, Rev. Iretunde Olapade, Otunba Bankole Adeyemi Ademulegun, and High Chief (Dr.) Jas Abiodun Kolawole Oyekan.
The Creator’s Impact Award put the spotlight on the next generation of content creators. Names such as Daniel Ekpe (Akwaman), Ademeso Oluwaseyi Moses (Meshkiey), Daniel Onyemachi Chinweolu (Machigold Pranks), Dezny, and members of the Triclowns group were all celebrated.
In the personalities segment, Olasupo Kunmi Peter of Blacstag clinched Gold as Operations Personality, while Nathaniel Okpor of MediaReach OMD earned Media Planner of the Year. Damilola Olomoshua of Abiok Publicity was named Next Rated Sales Executive.
Special recognitions went to entertainers and influencers who have supported OOH creativity. The “Friend of OOH Advertising Industry” awards were presented to comedians and cultural figures such as Asiri, Ajele, DeeOne, Kenny Blaq, Pencil, Ajebo, and Mc Lively.
More Than Awards: A Testament to Industry Growth
The LOMA 2025 Awards Night was more than a ceremony. It was a testimony to the resilience and creativity of Nigeria’s marketing and advertising industry. With every category, every name called, and every round of applause, the night reinforced the truth that Nigeria’s OOH market is one of the most competitive and innovative globally.
From agencies to individual trailblazers, from established veterans to young content creators, the awards night lit up Lagos with hope, pride, and inspiration for the future.
