The Lagos Lagoon is preparing for history. From October 2 to 5, 2025, Lagos will host Africa’s first all-electric powerboat race, the E1 Lagos GP. This pioneering event is more than a spectacle on water. It is a statement of innovation, sustainability, and ambition. At the heart of it stands First Bank of Nigeria. The bank was unveiled as Presenting Partner, leading a sponsorship lineup that reflects the city’s global ambition.
Stakeholder Immersion Session Sets the Tone
The sponsorship lineup was announced at the Stakeholder Immersion Session. The session brought together sponsors, media, creators, and influencers. Its goal was to align every voice behind the event. The gathering highlighted the E1 Lagos GP identity, communication standards, and long-term positioning.
Honourable Commissioner for Information and Strategy, Mr. Gbenga Omotosho, opened the session with remarks on Lagos’ readiness to host. The Lagos State Waterways Authority presented detailed safety protocols. Teksight Edge also guided participants on consistent brand use and communications.
Commitment From Lagos State Leadership
The Local Organising Committee emphasized that the sponsorship meant more than financial support. Mr. Samuel Egube, Deputy Chief of Staff to the Governor of Lagos State and Chairman of the E1 Lagos GP LOC, explained:
“Today marks not only an affirmation of our sponsors’ commitment, but a promise that we will uphold clarity, professionalism, and integrity in how Lagos tells its story on the global stage. We are proud to stand with First Bank as our Presenting Partner, and with all our partners who share in our vision for sport, innovation, and legacy.”
A Message of Readiness and Global Standards
Mr. Omotosho reinforced the point. He said: “The E1 Lagos GP is more than a sporting event; it is a statement of Lagos’ readiness to lead Africa into a sustainable future, where innovation and culture meet global standards. Our responsibility is to ensure that the people, the media, and all partners tell this story with one voice.”
The session achieved its aim. Stakeholders left with clarity on safety, communication, and storytelling.
First Bank Takes the Helm
First Bank of Nigeria was unveiled as the Presenting Partner. Mr. Olayinka Ijabiyi, Group Head of Marketing and Corporate Communications at First Bank, highlighted the importance of the collaboration:
“First Bank is honoured to take its place as the Presenting Partner of the E1 Lagos GP. Our heritage of over 130 years in supporting innovation and development in Nigeria aligns perfectly with this groundbreaking event. We are delighted to support a project that not only showcases sport at its finest but also emphasizes sustainability and youth engagement.”
The bank’s involvement reflects its heritage of trust, leadership, and innovation.
A Strong Sponsorship Lineup
Other brands have also joined the event. Oando, Spiro, Sunbeth, and Tolaram Group are official sponsors. Under Tolaram’s portfolio, Guinness Stout, Johnnie Walker, and The Singleton will also support the race. Together, these partners confirm Lagos’ ability to deliver a global-standard event.
Raising the Bar for Sport and Sustainability
With these partners and the clarity gained at the immersion session, the E1 Lagos GP is ready to raise the bar. The race will not only bring excitement but also highlight clean energy, innovation, and global collaboration.
Lagos already stands as a hub of culture and commerce. Hosting the E1 Series on African waters strengthens that position. It signals that Lagos is ready to shape conversations about sustainability, sport, and excellence.
Looking Ahead
The countdown is on. The E1 Lagos GP is more than a race. It is a celebration of innovation, a showcase of global partnerships, and a platform that will write a new chapter in Africa’s sporting history. With Lagos leading and First Bank at the helm, the stage is set for an unforgettable experience.
For real-time updates, follow @e1lagosgp on social media or visit www.e1lagos.com.
