ADVAN Partners with UK’s JFC Training College for April Edition of Fundamentals of Marketing
The Advertisers Association of Nigeria (ADVAN), the nation’s leading body representing corporate advertisers, has announced a strategic partnership with JFC Training College, a UK-accredited Data Analysis training institute, for the April edition of its Fundamentals of Marketing series. The virtual event will be held on Thursday, April 17, 2025, and is free to all registered ADVAN members.
This month’s session will focus on equipping marketing professionals with data-driven skills to thrive in today’s competitive Integrated Marketing Communications (IMC) landscape. It will explore the value of data analytics in marketing, offer an introduction to business analysis, and provide hands-on training in data analysis using Excel, SQL, and Power BI.
ADVAN emphasised that this session is designed to enhance the analytical capabilities of marketers by integrating practical tools with strategic marketing knowledge. Attendees will gain insight into how data transforms decision-making, improves campaign performance, and drives measurable ROI across channels.
Organisers say the training will include subtopics that cover the essentials of marketing analytics, offering participants practical tools and frameworks to interpret and leverage data effectively.
As the only association in Nigeria representing advertisers, ADVAN has long been a champion of professional growth within the industry. Founded in 1992, ADVAN now includes over 70 top Nigerian organisations, representing more than 200 brands with a combined annual marketing spend exceeding ₦200 billion. The association is also a member of the World Federation of Advertisers (WFA), representing global marketing interests in over 60 countries.
Event Details
Event: Fundamentals of Marketing (April Edition)
Theme: Data Analytics in Marketing
Date: April 17, 2025
Format: Virtual (Online)
Cost: Free for all ADVAN members
Organizers: ADVAN in partnership with JFC Training College, UK
For more information and to register, marketing professionals are encouraged to visit ADVAN’s official platform.
