FirstBank Partners with The Headies to Champion Nigeria’s Creative Economy
FirstBank of Nigeria, a premier financial institution, has reaffirmed its commitment to Nigeria’s creative economy by partnering with The Headies Awards through its flagship First@Arts initiative. The 17th edition of the iconic music awards show took place at the Landmark Event Centre in Victoria Island, Lagos, drawing some of the biggest names in African music.
This landmark partnership marks FirstBank as the first financial institution to officially collaborate with The Headies, further positioning the bank as a leading supporter of creativity, culture, and entrepreneurship in Nigeria.
Supporting the Creative Industry with Purpose
The collaboration underscores FirstBank’s ongoing investment in the creative sector, particularly in empowering small and medium-sized enterprises (SMEs) and emerging talents. Through the First@Arts initiative, the bank continues to champion the growth of Nigeria’s vibrant creative economy, offering financial and institutional support across music, visual arts, and the performing arts.
“We are thrilled to partner with The Headies Awards, a powerful platform that celebrates the best of Nigerian and African music,” said Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications at FirstBank.
“At FirstBank, we are deeply committed to supporting arts and creativity. This partnership reflects our dedication to nurturing talent, promoting Nigeria’s rich cultural heritage, and unlocking business opportunities within the creative arts value chain.”
The Headies Returns to Nigeria
After hosting two consecutive editions in Atlanta, Georgia, The Headies returned to Nigeria for its 2025 ceremony, spotlighting both new and established music icons. The event not only celebrated musical excellence but also served as a launchpad for international recognition, reinforcing the role of the creative arts as a driver of economic development.
FirstBank’s involvement marks a historic milestone as the first Nigerian financial brand to partner with the awards. This pioneering move signals the bank’s forward-thinking approach to innovation, cultural empowerment, and creative entrepreneurship.
