Uyo Welcomes Africa’s PR Giants as Nigeria Public Relations Week 2025 Kicks Off
The city of Uyo, Akwa Ibom State, has transformed into a vibrant hub for Africa’s top communication minds, as over 1,000 delegates converge for the much-anticipated Nigeria Public Relations Week (NPRW) 2025, officially starting today.
Hosted by the Nigerian Institute of Public Relations (NIPR), the five-day gathering serves a dual purpose: to celebrate the evolution of public relations and to engage with the socio-political challenges shaping both the profession and the nation.
PR at the Intersection of Trust, Governance, and Strategy
This year’s NPRW goes beyond pageantry. It centres on the urgent need for public relations to evolve into a strategic lever for national cohesion, ethical leadership, and development communication.
In an age of disinformation, trust erosion, and widening citizen-government disconnect, this week’s discourse will serve as a platform for professionals to recalibrate their role as nation-builders.
Renowned tax policy advisor and public policy advocate Prof. Taiwo Oyedele will deliver the keynote address. He is expected to call on practitioners to embrace a broader mandate, beyond media management, to shape public perception, policy direction, and systemic transformation.
The week will also feature seasoned thought leaders such as Prof. Emmanuel Dandaura, Yakubu Lamai, Dr. Omoniyi Ibietan, Tolulope Olorundero, Barr. Chimdi Neliaku, Dr. Abdullahi Maiwada, Adetokunbo Modupe, and Dr. Monday Ashibogwu.
Chair of the NPRW 2025 National Planning Committee, Yomi Badejo-Okusanya, fnipr, emphasised the holistic value of this year’s edition:
“This year’s NPRW promises to be a convergence of ideas, people, and opportunities. From roundtables to cultural showcases, we are celebrating the essence and future of PR in Nigeria.”
Daily Highlights at NPRW 2025
Day 1 – Monday, May 19
The week opens with a Stakeholders’ Roundtable with Traditional Rulers and the NPRW Undergraduates Forum, fostering dialogue between generations. Delegates also network informally at the NPRW Golf Kitty, before rounding off with a lively Welcome Cocktail and Manifesto Night, where candidates for the NIPR Council present their visions.
Day 2 – Tuesday, May 20
Plenary and breakout sessions begin, tackling digital PR, crisis communication, and stakeholder engagement. A standout moment will be the Investiture of the Akwa Ibom State Governor as Patron of NIPR. Delegates will later unwind at Ndia Ibom: A Food and Drink Festival, a culinary tribute to local hospitality.
Day 3 – Wednesday, May 21
The agenda intensifies with sessions covering technology, healthcare, security, governance, and integrated marketing. In the evening, fashion takes the spotlight at Ethnik Fashion Nite, showcasing the textile richness of Akwa Ibom.
Day 4 – Thursday, May 22
Internal leadership takes precedence with the NIPR Annual General Meeting and Council Elections. The day concludes with a vibrant Closing Gala/Happy Hour, blending celebration with reflection.
Day 5 – Friday, May 23
Delegates will explore Akwa Ibom’s cultural and natural gems through a Guided Tour, capping off a week of learning, networking, and cultural immersion.
A Platform for the Future
The Nigeria Public Relations Week stands as a flagship event of the NIPR, reaffirming the place of public relations as a critical tool for Nigeria’s socio-economic progress. With themes rooted in transformation, innovation, and impact, NPRW 2025 is more than a conference; it is a movement for a better, better-communicated Nigeria
