Mikano Motors Gifts Brand-New Chang’an Eado Plus to Miss Nigeria 2024
Mikano Motors has officially presented a brand-new Changan Eado Plus to Doris Ogah, the newly crowned 45th Miss Nigeria, lawyer, and model. The symbolic handover of the luxury sedan marks the beginning of a strategic partnership between Mikano Motors and the iconic Miss Nigeria pageant, a platform that celebrates the beauty, strength, and resilience of Nigerian women.
The Eado Plus, renowned for its sleek design, cutting-edge features, and superior performance, reflects the values of innovation, elegance, and excellence, making it a perfect match for Miss Nigeria’s legacy and its newest titleholder.
Speaking at the handover ceremony, Omar Karameh, Group Executive Director at Mikano International Limited, expressed his enthusiasm about the collaboration.
“This initiative is not just about presenting a car; it’s about recognising the timeless symbolism of the Miss Nigeria platform. Since its inception in 1957 as a humble photo contest, Miss Nigeria has grown into a formidable institution that has consistently produced women of substance, distinction, and purpose,” Karameh noted.
He added that Mikano has long been a dedicated supporter of Nigeria’s creative and cultural industries, citing the brand’s continued investment in the arts, entertainment, and youth empowerment.
“Our support extends across sectors, from sponsoring AFRIFF, Africa’s largest film festival, to initiatives like this. The Miss Nigeria legacy is not just about beauty; it’s about intelligence, leadership, and cultural identity. We believe in platforms that shape future female leaders. Through this collaboration, we reaffirm our commitment to a more empowered Nigeria,” he said.
Also speaking at the event, Joelle Haykal, Group Executive Director at Mikano International, emphasised the importance of the partnership.
“This collaboration is in perfect alignment with this year’s Miss Nigeria theme, Cultural Heritage and Community Engagement. Supporting local talent and empowering women is central to Mikano’s values, and we are proud to be part of this mission.”
Representing Changan MEA, Tom Yin, Vice General Manager, commended the Miss Nigeria pageant for highlighting the achievements of Nigerian women in diverse spheres.
“This partnership aligns with Changan Automobile’s global ‘Her Power’ initiative, which champions women’s success stories worldwide. We hope this collaboration will inspire a new generation of young women to chase their dreams and make their mark,” he said.
Visibly moved by the gesture, Doris Ogah, Miss Nigeria 2024, expressed her gratitude for the honour.
“Winning the Miss Nigeria title has been a life-changing experience. Receiving the Changan Eado Plus is not just a gift—it’s a symbol of the journey ahead, one anchored on impact, advocacy, and purpose. I am truly excited to begin this chapter and to use my reign to inspire young girls across the country,” she said.
Rita Dominic Anosike, veteran Nollywood actress and Chairman of the Miss Nigeria Board, shared insights into the franchise’s vision.
“Reviving the Miss Nigeria brand has always been about more than just pageantry. It’s about building a credible platform that celebrates the brilliance, ambition, and cultural heritage of Nigerian women. With visionary partners like Mikano, we are not just crowning queens—we are building legacies,” she said.
Also present at the ceremony was Mofid Karameh, Chairman of Mikano International Limited, who reiterated the company’s commitment to value and quality.
“Changan is one of the few automobile brands offering a six-year warranty—a testament to our confidence in the product. With the Eado Plus, we continue to deliver unmatched quality in the Nigerian automotive market,” he affirmed.
The event was not just a handover; it was a celebration of purpose, partnership, and a shared vision to empower a new generation of women leaders through innovation, culture, and excellence.
About Mikano Motors
Mikano Motors, a division of Mikano International, is the exclusive distributor of Changan vehicles in Nigeria. Known for excellence in automotive engineering, Mikano Motors combines performance, reliability, and luxury in its lineup of vehicles. Through its partnerships and community investments, Mikano Motors remains at the forefront of automobile innovation in Nigeria.
