Pisi Launches TikTok and Telegram Ad Solutions, Reinforces Adtech Leadership in Nigeria
Lagos, Nigeria — Nigerian adtech innovator Pisi has unveiled its latest suite of advertising solutions for TikTok and Telegram, marking a bold step forward in the company’s mission to deliver cutting-edge, culturally attuned digital marketing tools for the Nigerian and West African market.
As TikTok usage in Nigeria skyrockets, hitting a record 23.84 million active monthly users, a 45% jump over the past year, and Telegram continues to gain traction among professionals and communities seeking privacy, scalability, and group functionality, Pisi is offering what could become the gold standard in localised, platform-specific ad tech.
“At Pisi, we’ve always believed in meeting Nigerian consumers where they are,” said Gabriel Ferrer, Chief Operating Officer at Pisi. “With these new advertising solutions, we are empowering local businesses to engage with audiences on platforms that have become central to Nigeria’s digital culture.”
What’s New: TikTok + Telegram Ad Solutions Designed for Nigeria
TikTok Solution Highlights:
- AI-Powered Targeting: Built to reflect Nigerian demographics, behaviours, and culture
- Performance Analytics: Customized metrics focused on what matters to local SMEs and marketers
- Cultural Adaptation: Local content tools that reflect trending themes, language, and expressions
Telegram Solution Highlights:
- Conversational Commerce: Direct messaging capabilities ideal for sales and customer service
- Secure Payment Channels: Localised integrations that prioritise transaction security
- Community Building Tools: Features that help businesses build and manage branded groups
- Cross-Platform Integration: Seamlessly works with WhatsApp and SMS strategies already in place
These offerings are tailored to help Nigerian and West African businesses leverage fast-growing platforms with precision and local nuance, two elements historically missing from global adtech platforms.
“What differentiates Pisi is our understanding that Nigerian consumers expect brands to speak their language—literally and figuratively,” said Bukayo Ewuoso, Head of Business, Adtech at Pisi.
“Our new solutions reflect our core values of innovation, cultural relevance, and trust-building through transparent data practices.”
Early Results: Higher Engagement, Better Conversions
Beta testing of the new ad solutions has already shown strong performance. Businesses using Pisi’s TikTok ad platform reported engagement rates surpassing industry benchmarks, while Telegram campaigns outperformed standard conversion metrics, highlighting the relevance of these tools in a local context.
With AI-driven segmentation, locally resonant content tools, and the option to tap into secure peer-to-peer channels like Telegram, Pisi is helping brands turn conversations into conversions, especially in a market where authenticity and accessibility drive customer loyalty.
What This Means for Africa’s Digital Economy
Pisi’s expansion comes at a critical moment for the African digital ecosystem. As small and mid-sized businesses across Nigeria seek scalable and affordable tools to compete online, solutions like these empower them to maximise reach without compromising on cultural authenticity or user trust.
From Lagos tech startups to Abuja-based e-commerce ventures, the ability to hyper-target users on platforms where they spend most of their digital time is a game-changer.
Get Started
The solutions are now live and available nationwide, with onboarding support available for small businesses and enterprise teams. For demos or inquiries: sales@pisimobile.net
About Pisi
Founded in 2020, Pisi is a homegrown Nigerian adtech company committed to building marketing solutions that bridge global technology with local relevance. With a client-first approach and a deep respect for data privacy, cultural insight, and performance innovation, Pisi is powering the next wave of digital advertising across Africa.
