How Arkesel helps businesses tackle high customer acquisition costs

Arkesel, a leading African technology company specialising in business communication solutions, has unveiled AfriCRM, a next-generation customer relationship management platform designed to help African businesses enhance customer retention, boost engagement, and drive sustainable growth.

As customer acquisition costs soar due to intense digital competition, many businesses are bleeding revenue due to inefficient communication, disorganised data, and poor customer follow-up. AfriCRM is Arkesel’s bold response to this challenge, an AI-powered platform tailored to solve the continent’s most pressing customer experience issues.

“Most businesses are great at getting customers but struggle to keep them,” said Kwabena Appiah, CEO of Arkesel. “AfriCRM is built to fix that. We’ve created an all-in-one solution that helps African businesses move from chasing new leads to building lasting, loyal relationships.”

Why Businesses Are Losing Customers

Recent market insights reveal that

• Businesses lose up to 70% of new customers due to a lack of follow-up within the first 90 days.
• Fragmented customer data results in missed personalisation opportunities, hurting customer trust and loyalty.
• Manual customer management processes often delay responses and reduce efficiency.

Enter AfriCRM: Built for Africa, Powered by AI

AfriCRM delivers a 360-degree view of the customer journey while automating key touchpoints across sales, support, and marketing, all from one intuitive platform.

Key Features:

• Smart Automation: Eliminate repetitive tasks and automate follow-ups to keep leads warm and customers engaged.
• AI-Powered Sales Support: Predict customer behaviour, personalise interactions, and close deals faster.
• Integrated Messaging: Communicate via SMS, email, and voice from a single dashboard.
• Real-Time Analytics: Gain instant insights to make proactive, data-informed decisions.
• Unified Customer View: Centralise all customer data, from purchase history to support conversations, in one place.

“AfriCRM is more than just a tool; it’s a customer retention engine,” said Amma Nyamekye, Product Lead at Arkesel. “We’ve embedded AI, automation, and African market intelligence into every layer of the product.”

Designed for Growth-Driven African Teams

Whether you’re a fast-growing e-commerce brand in Lagos, a fintech startup in Nairobi, or a retail chain in Accra, AfriCRM equips you to:

• Optimise sales funnels and convert leads more efficiently.
• Reduce churn by delivering consistent, personalised support.
• Automate engagement across all your communication channels.

Join the AfriCRM Revolution

AfriCRM is currently available to early adopters via a priority waitlist, offering businesses exclusive access to product demos, onboarding support, and early-bird incentives.

Be the first to experience AfriCRM—join the waitlist here
For more information, contact: support@arkesel.com

About Arkesel

Founded in Ghana, Arkesel is a trusted leader in Africa’s business communication landscape, offering solutions like bulk SMS, email marketing, voice messaging, USSD, and phone verification (OTP). With AfriCRM, Arkesel is setting a new standard for customer experience, fusing automation, analytics, and African market insight to help businesses thrive in the digital age.