SKOT Communications: Transforming Brands Through Strategic Storytelling in Africa

In today’s fast-paced marketing communications industry, storytelling has become an essential tool for building authentic and impactful brand identities. Amidst the endless stream of content, brands need more than visibility; they need resonance. That’s where companies like SKOT Communications come in, using the power of storytelling to help individuals and organisations find their voice and amplify it in ways that leave a lasting impact.

Based in Lagos, Nigeria, and the UK, SKOT Communications is a global strategic communications consultancy with a Sub-Saharan Africa focus. Founded by seasoned communications leader Tokunboh George-Taylor, the firm believes that every individual and brand has a unique story worth telling. Using a blend of creativity, innovation, and digital tools, SKOT crafts narratives that build connection, drive business goals, and shape perceptions.

With deep expertise in public relations, digital communications, corporate branding, and crisis management, SKOT takes a data-driven approach, leveraging insights from market research, analytics, and social listening to deliver targeted and effective communication strategies.

Campaigns That Connect and Convert

At the heart of SKOT’s philosophy is a simple truth: stories that matter, told in ways that last. This ethos is reflected in their work for both global and local brands.

One standout initiative is the #MyMechanicMyHero campaign for Hyde Energy, which celebrated Nigerian mechanics, an often overlooked group in the lubricant industry. By tapping into Nigerians’ love for football, SKOT launched a 32-week Hyde Cup tournament across Lagos, styled after the UEFA Champions League. With coverage on Brilla FM, influencer engagement, and real-time updates, the campaign turned mechanics into brand ambassadors and led to a 30% sales increase, reaching 16 million+ people and achieving nationwide market penetration.

SKOT also delivered powerful campaigns in financial technology. A notable example was a project that highlighted the future of payments and contactless innovation, positioning a leading financial brand as a technology pioneer.

In the entertainment sector, SKOT led the campaign for Netflix’s “Her Voice, Our Story” during International Women’s Day 2024, celebrating the narratives of African women in the creative industry, both in front of and behind the camera. The event showcased upcoming female-led films and series, reinforcing Netflix’s commitment to representation and inclusion.

Another globally impactful initiative SKOT executed was a talent-focused campaign aimed at empowering the next generation of young leaders. Through targeted storytelling and media engagement, SKOT successfully increased applications from over 69 countries, helping identify and support brilliant minds worldwide.

Driving Gender Equity and Social Impact

Gender equity is a core value at SKOT Communications.

According to founder Tokunboh George-Taylor, “We create opportunities, amplify voices, and promote leadership for women—both within our teams and in our client work.”

The firm ensures gender-balanced teams and actively collaborates with organisations that promote diversity, breaking barriers and setting a new standard for what inclusive communications can look like.

The company’s CSR portfolio reflects its commitment to community and impact. Highlights include:

• Supporting WISCAR (Women in Successful Careers) through strategic communications and mentorship programs that help women rise into leadership.
• Partnering with STEM METS to equip young Nigerians with critical STEM skills.
• Amplifying Dow Africa’s collaboration with LEAP Africa during the Youth Day of Service (YDoS), driving awareness around sustainability and youth empowerment.
• Supporting TAFTA’s creative education advocacy through strategic PR.

Looking Ahead to 2025: Expansion and Global Reach

As SKOT prepares for the future, expansion and deeper global impact are key goals. The agency recently joined PROI Worldwide, becoming the only independent Nigerian PR firm in this prestigious global network. This milestone is expected to supercharge SKOT’s ability to execute high-impact, cross-market campaigns and bring African narratives to the global stage.

“The future is bright,” said Tokunboh. “We’re doubling down on digital communications, corporate brand positioning, and crisis management, while keeping a pulse on trends like ESG, data-driven marketing, and personalised content. In 2025, we want to be at the forefront of conversations that matter, helping brands not just stay relevant but lead.”

A Legacy Built on Leadership

SKOT Communications launched in 2024 after acquiring the business and assets of Hill & Knowlton Nigeria, a firm Tokunboh George-Taylor helped establish in 2015. With a team of 21 professionals and a robust client portfolio, including Netflix, Visa, GE Vernova, Dorman Long, Shell, and FBNQuest Merchant Bank, SKOT is already a force in Africa’s PR industry.

Positioned as a global consultancy with African roots, SKOT Communications is shaping the future of strategic communications with creativity, data, and heart, one story at a time.