Piggyvest Marks Nine Years of Transforming Digital Savings and Investments in Nigeria
Nigeria’s pioneering digital savings and investment platform, Piggyvest, has reached a significant milestone: nine years of revolutionising personal finance for millions of users. Since its launch in 2016, Piggyvest has become a household name, reshaping how Nigerians save, invest, and build financial security in an era of economic uncertainty.
Originally launched as Piggybank.ng, the platform introduced an automated savings model that helped users cultivate financial discipline with ease. Today, it has grown into a comprehensive fintech ecosystem, offering savings, investment, and wealth-building opportunities that cater to Millennials and Gen Z Nigeria’s most digitally savvy generations.
From Start-Up to Market Leader
Founded by Somto Ifezue, Odunayo Eweniyi, and Joshua Chibueze, Piggyvest began with a simple but powerful mission: to give Nigerians the tools to take control of their finances effortlessly. The platform’s automated savings feature was a game-changer, allowing users to set aside funds seamlessly while earning competitive interest rates.
Speaking on the anniversary, the founders reflected on the platform’s journey:
“Nine years ago, we had a mission: to empower everyone with the ability to manage and grow their finances. From the very first person who trusted us with their money to the millions who now call Piggyvest home, you have been at the heart of this journey.”
A Year of Growth and New Innovations
In the past year, Piggyvest has expanded its suite of financial products, strengthened security features, and reinforced its commitment to financial education. Its diverse range of offerings ensures users can save and invest on their own terms, with high-yield returns across different asset classes.
Key Products That Drive Financial Freedom
- Piggybank: An automated savings tool that lets users set daily, weekly, or monthly savings goals while earning competitive interest rates.
- SafeLock: A fixed savings feature that locks funds for a set period, with interest rates up to 22% per annum, paid upfront.
- Investify: A simplified investment platform offering up to 35% ROI across agriculture, real estate, and fixed-income instruments, with a low entry point of just ₦5,000.
- Target Savings: A goal-based savings feature allowing individuals or groups to save towards specific milestones, earning up to 12% annual interest.
- Flex Naira & Flex Dollar: Flexible savings accounts for emergencies and foreign currency savings, with free withdrawals and up to 7% interest per annum.
- House Money: A dedicated, semi-strict wallet designed for rent and bill payments, helping users save proactively while earning 14% interest annually.
A Legacy of Financial Inclusion
Since its inception, Piggyvest has empowered millions of Nigerians to develop healthy financial habits, save billions of naira, and access secure, high-yield investment opportunities. It has also played a crucial role in the growth of Nigeria’s fintech ecosystem, inspiring a wave of digital savings and investment solutions across Africa.
As the company steps into its tenth year, industry analysts anticipate further expansion, potentially into new African markets, alongside more innovative financial products that cater to the evolving needs of young Nigerians.
“Nine years later, we’re still here, still building, and still committed to helping you take control of your finances,” the founders affirmed. “This milestone is as much yours as it is ours.”
With an unwavering focus on user trust, transparency, and cutting-edge innovation, Piggyvest is poised to remain a dominant force in Africa’s financial technology landscape.
