Terra Gold Wins ADVAN Brand Innovation Award for 2025
Terra Gold has been recognised for its market innovation, winning the “Brand Innovation of the Year” award at the 12th Advertisers Association of Nigeria (ADVAN) African Awards 2025. This award highlights the brand’s impact on the food seasoning industry and its success in meeting consumer needs with convenience and quality.
Since its launch, Terra Gold has aimed to simplify cooking by offering a single, versatile seasoning cube that enhances a variety of dishes, from stews and soups to Nigerian jollof rice. Unlike traditional seasoning options that require multiple cubes for flavour balance, Terra Gold combines essential spices in one cube, making meal preparation easier for home cooks and professional chefs alike.
Marketing Strategy and Consumer Engagement
The ADVAN award also acknowledges Terra Gold’s effective marketing approach. The brand’s campaigns focused on everyday cooking experiences, positioning Terra Gold as a must-have kitchen essential. Through strategic advertising and consumer engagement, it gained a loyal customer base and reinforced its reputation for quality and convenience.
Probal Bhattacharya, Chief Marketing Officer of TGI Group, emphasised Terra Gold’s role in reshaping the market:
“We created Terra Gold to simplify cooking without compromising on taste. Our goal was to develop a seasoning cube that enhances a variety of meals, eliminating the need for multiple cubes. ‘One Cube, Endless Possibilities’ isn’t just a slogan; it’s the foundation of our product’s success.”
What Sets Terra Gold Apart?
- Versatility: Enhances soups, stews, and rice dishes.
- Consistent Quality: Made with premium ingredients for a rich, balanced taste.
- Consumer Convenience: Reduces kitchen clutter and saves time.
- Nationwide Availability: Sold in 20-cube and 100-cube packs across Nigeria.
Winning the ADVAN Brand Innovation Award strengthens Terra Gold’s position in the Nigerian seasoning market and serves as a platform for further innovation. The brand plans to expand its reach and continue introducing flavour-enhancing solutions that cater to the evolving needs of consumers.
Terra Gold’s success reflects a growing demand for high-quality, convenient seasoning options, proving that innovation in everyday products can redefine an industry.
