Power Oil, Nigeria’s leading cooking oil brand, has seamlessly integrated purpose-driven marketing into its core strategy, fostering deeper connections with consumers and championing heart health awareness nationwide.
Traditionally, many Nigerians relied on unbranded, bulk oil purchases, often compromising on quality due to cost constraints. Power Oil revolutionised this norm by introducing affordable, packaged cooking oil options, including sachets priced at ₦50. This initiative democratised access to healthier cooking alternatives, emphasising the brand’s commitment to making wellness accessible to all socioeconomic classes.
Community-Centric Health Initiatives
Beyond product offerings, Power Oil has launched several impactful programs aimed at educating and promoting heart health across Nigeria;
- Health Camp: This outreach has educated over 101,000 Nigerians on heart health and lifestyle modifications, providing free counselling and BMI assessments to raise awareness about obesity-related risks.
- Market Fitness Activation: Engaging thousands of market traders in fitness activities across multiple states, this initiative underscores the importance of physical activity in maintaining heart health.
- WalkHeartOn: An annual 5-kilometre walk established in 2017, encouraging Nigerians to incorporate at least 30 minutes of daily walking into their routines. The event has expanded to multiple cities, featuring participation from celebrities to boost public engagement.
Strategic Partnerships for Greater Impact
In a significant move, Power Oil has now partnered with the Kanu Heart Foundation to facilitate open-heart surgeries in Nigeria. This collaboration aligns with the brand’s vision of promoting heart health, transforming product purchases into life-saving contributions for heart surgeries.
Roland Akpe, Marketing Manager for the Oils Portfolio at Tolaram Group, emphasises the evolving consumer expectations:
“Consumers today want brands that stand for something. By integrating social impact into our business, we’re driving both purpose and consumer trust.”
Power Oil’s dedication to health and wellness has not only enhanced its brand equity but also fostered consumer loyalty and solidified its industry leadership. By authentically addressing critical health issues and embedding social responsibility into its operations, Power Oil exemplifies how value-driven marketing can achieve long-term success.
About Power Oil
Power Oil is renowned for its health benefits, offering a triple-refined cooking oil that contains no cholesterol and is free of trans fats. The brand’s mission centres on providing pure and healthy products that empower individuals and families to make healthier dietary choices.
